Luxury brands feel pressure as Chinese consumers pare back spending
April 3, 2024
Rising cost of living, growing unemployment among young people, and fears of deflation are among the factors worrying Chinese shoppers.
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Research shows how social media influencers can make their work pay
April 3, 2024
Reality is that most influencers are doing it for free, or settling for gifts-in-kind or promises of future exposure.
Lebohang Luvuno appointed GM of Dentsu Creative’s Johannesburg office
April 2, 2024
Luvuno bring extensive advertising industry experience and a ‘love for brands’ to her new role with global group.
Key long-term trends in commerce that marketers should know about
April 2, 2024
An omni-channel future awaits, spanning both physical and digital commerce. Creative agency VML highlights its predicted trends.
Online short courses to boost your marketing career in 2024
March 27, 2024
AMC offers fast-paced online Express Courses you can complete in a week, through to in-depth studies taking from six weeks to 10 months.
Experienced marketing executive to head up Unilever Ghana as MD
March 27, 2024
Chris Wulff-Caesar takes over from George Owusu-Ansah, who moves to Unilever’s Ethiopian business operations.
Ghana institute discusses regulation and ethical guidelines for AI
March 26, 2024
CIMG marks World Consumer Rights Day with a panel discussion on topic of ‘Fair and Responsible AI for Consumers’.
Food inflation leads to big changes in shopping habits of SA consumers
March 26, 2024
Nine out of 10 respondents to survey have changed their shopping habits and have downgraded from premium to value FMCG products.
Harness the power of nearby influencers to build a business following
March 25, 2024
Study concludes that that nearby nano-influencers are most effective for developing a social media following that generates sales leads.
How the use of scents influences customers’ shopping experiences
March 25, 2024
If fragrance is coupled with other key factors within a store, it can impact how long people browse – and how much they spend.
AMC signs memorandum of understanding with Ethiopian marketing body
March 22, 2024
Ethiopian Marketing Professionals Association joins the AMC fold, along with Tanzania. Another national association to join soon.
Radio in Africa: Tuned into the people and in tune with the future
March 22, 2024
With internet access still limited, millions of Africans are staying tuned to traditional radio. But digital audio options are increasing.
FMCG giant Unilever is giving its ice-cream division the cold shoulder
March 20, 2024
Company announces 7,500 job cuts and plans to spin-off its underperforming ice-cream division into a separate business operation.
Checkers Xtra Savings most popular loyalty scheme among South Africans
March 20, 2024
Supermarket group comes in ahead of retail chain Clicks by the tiniest of margins, latest loyalty whitepaper finds.
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