Agreement signed ahead of new hotel brand making its African debut
April 12, 2024
NH Collection concludes agreement with local partner to open hotel property in Sandton in July. Other openings in Africa will follow.
LATEST news
NGOs are most trusted institutions in Kenya, annual study finds
April 12, 2024
Trust in government to innovate is below 50%, while a third of Kenyans don’t trust the media. Business fares better, at 70% trust.
MTN is still the most valuable South African brand, report finds
April 11, 2024
Telecommunications competitor Vodacom is second, but closing the gap, helped by Vodafone association. Standard Bank ranks third.
How the African Beauty trend is creating opportunities for market players
April 11, 2024
Brands that recognise indigenous African beauty practices, and utilise natural ingredients and techniques, have an advantage.
How visual and voice search are set to change the game
April 10, 2024
The once-simple world of “Google it” is morphing into something far more complex, but potentially rewarding, for Africa’s marketers.
‘Nudging’ consumers is a common marketing tactic, but carries risk
April 10, 2024
Study examines long-term impact of the method, which capitalises on psychology and prompts to encourage consumers to make a purchase.
Heineken subsidiary in Rwanda invests $32m in new production capacity
April 9, 2024
Bralirwa says it is developing the Rwandan beer market for sustainable growth and investing in digital technology and innovation.
‘Good old days’: The power and pull of nostalgia in marketing
April 9, 2024
Do you embrace brands that make you feel connected to your roots and hark back to simpler, perhaps happier, times?
Basketball Africa League a slam dunk for sponsors?
April 8, 2024
Africa has a growing fascination with basketball, making it attractive to the NBA and its local BAL partner. Brands see the potential too.
Will the launch of Zimbabwe’s new currency help local retail sector?
April 8, 2024
US dollar has been accounting for 85% of all transactions, causing difficulties for retailers. Can the new ZiG perhaps change that?
Top FMCG marketer signs up to market South Africa’s tourism brand
April 5, 2024
Former marketing director for Tiger Brands aims to harness the power of storytelling to connect with local and international travellers.
Latest news, insights and opinions for Africa’s marketing professionals
April 5, 2024
Issue 1 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Inaugural Ecowas investment forum gets underway in Togo’s capital
April 5, 2024
Leaders, investors, and development experts gather to unlock investment opportunities and drive economic recovery in West Africa.
Nespresso investing millions in DRC to revive coffee production
April 4, 2024
Swiss brand has pledged US$20-million of its own money and will help raise another $20-million to boost Kivu region of Congo.
Subscribe Now
Free monthly marketing news, articles, events and publication release notifications.