David Beckham fronts new marketing campaign for Stella Artois beer
March 19, 2024
Soccer star and fashion icon is the face of a new campaign to ‘kick off a powerful wave of growth around the world’ for the brand.
LATEST news
Chocolate prices to rise again as African cocoa processing slows down
March 19, 2024
Critical processing facilities in Ghana and Côte d’Ivoire are again cutting output as they can’t afford to buy cocoa beans.
British sports retailer makes strategic move into the African market
March 18, 2024
JD Sports is partnering with South Africa’s The Foschini Group in a move that may give it access to various African markets.
Seismic shift in search as Gen Z consumers no longer ‘Google it’
March 18, 2024
The old guard of search engines is being challenged as younger people turn to Instagram and TikTok for search and discovery.
LinkedIn’s coffee truck gives Gen Zedders career advice on the go
March 15, 2024
Campaign is aimed at Gen Z professionals, said to be the least confident of all generations when it comes to navigating their working lives.
Six factors are set to drive further OOH growth in 2024 and beyond
March 15, 2024
‘Enormous opportunity’ for a trusted medium like out-of-home as online ‘is bedevilled by fears over brand safety, fraud, and fake news’.
Starbucks is shedding staff in North Africa due to Gaza boycotts
March 14, 2024
Workers in Morocco and Egypt among those being laid off as consumers boycott the coffee shop chain and other US-based businesses.
‘Measure what matters’, speaker advises the African OOH industry
March 14, 2024
In markets with little or no credible industry measurement, it is still possible to create the necessary metrics, forum delegates hear.
International taste and nutrition company opens first Ugandan plant
March 13, 2024
Move by Irish-based Kerry is part of a broader pattern to move small R&D and manufacturing facilities closer to African high-growth markets.
Local market researcher has leading role in upcoming global congress
March 13, 2024
Andrea Rademeyer of Ask Afrika chairs committee planning congress in Greece, and joins global list of industry ‘legends’.
IMM Graduate School honours its first group of 2023 graduates
March 12, 2024
‘Momentous occasion’ for graduates as they celebrate their hard work and academic accomplishments, says Registrar.
Instagram is reeling in new users, while TikTok’s growth slows
March 12, 2024
Mark Zuckerberg’s Instagram platform grew its downloads by 20% last year, versus only a 4% increase for TikTok, report says.
Egyptian Soccer star Mo Salah joins Visa as a brand ambassador
March 11, 2024
Liverpool striker will represent the digital payments brand in markets such as Egypt, Kenya, Nigeria and South Africa.
Conference discusses navigating Africa’s changing media landscape
March 11, 2024
Delegates hear of an unfolding new era in the continent’s media research, where in-moment studies will be crucial.
Subscribe Now
Free monthly marketing news, articles, events and publication release notifications.