Four African banking brands listed in world top 10 for brand strength
March 8, 2024
Annual report shows developing world banking brands are outperforming others in positioning themselves and connecting with customers.
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The Loeries 2024 is now open to entries from African creatives
March 8, 2024
With a 46-year history, The Loeries celebrates innovative work from brands, agencies, and production companies, as well as individuals.
How reviews are displayed matters when it comes to online shopping
March 7, 2024
Researchers discover that the display format of online reviews can have a notable influence on consumers’ purchase decisions.
Ghanaians are shifting spending habits as inflation bites, study finds
March 7, 2024
Change in food spending priorities, as consumers increasingly buy staple accompaniments like bread, fresh fruits, snacks and canned goods.
IAB calls for industry participation in ‘Online AdSpend Report’
March 6, 2024
Annual report is vital as it measures the year-on-year state of online advertising in South Africa, IAB SA says.
Uganda Breweries appoints Catherine Ndungu to senior marketing role
March 6, 2024
She brings extensive marketing experience to the position, having worked with major brands in several African countries.
L’Oréal marketing boss is named Global Marketer of the Year by WFA
March 5, 2024
CMO Asmita Dubey honoured by World Federation of Advertisers for using the power of technology to enhance brand’s marketing efforts.
Naivas supermarkets opens second of five stores planned for 2024
March 5, 2024
Kenyan market leader now has 105 outlets, versus the 60 stores of close supermarket rival, Quickmart.
Most marketers are concerned about technology replacing their jobs
March 4, 2024
Technical complexity and uncertainty in the business environmental can lead to burnout as well as increased job losses, says Gartner study.
How fake news articles and videos of public figures scam consumers
March 4, 2024
Australia’s consumer-protection body warns about dubious online investment trading platform scams, particularly on social media.
Ugandan beverages giant launches another global soft drinks brand
March 1, 2024
CBL introduces 7UP to its brand portfolio, as PepsiCo’s brand strategy aims to reshape consumer preferences in East Africa.
Challenging times for Africa, but resilience and optimism give hope
March 1, 2024
‘Africa Life 2023-2024’ examines key markets in East and West Africa, finding changing consumption habits in response to economic difficulties – but positives, too.
Corona beer’s bright OOH idea: A billboard with no advertisement
February 29, 2024
Out-of-home advertising billboards can be intrusive and block out the sunlight. Beer brand’s new campaign lets the sunshine in.
Rooibos tea opportunity in China can help boost African exports
February 29, 2024
Import tariff reduction on SA’s Rooibos tea could push China to recognise Geographical Indications rights on other unique African products.
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