In-depth insights and thought leadership for Africa’s marketing professionals
February 28, 2024
Issue 4 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
LATEST news
Researchers measure brain waves and skin current to predict emotions
February 28, 2024
Marketing academics want to find ways to more accurately predict consumer reactions and preferences.
Kagiso Media radio boss elected chairperson of SA broadcasting body
February 27, 2024
Nick Grubb takes over for two-year term at NAB, and Philly Moilwa becomes Deputy Chairperson. New exco also named.
Pepsi uses basketball legend’s size-22 shoes for brand activation
February 26, 2024
Shoes have a secret compartment in the sole to ensure a soft drink mini-can is ‘always within a leg’s reach’.
More bang for the buck from influencers with smaller followings
February 26, 2024
International study confirms macro-influencers typically cost direct-to-consumer marketers 18 times more than nano-influencers.
Inaugural graduation ceremony for Ghana’s marketing institute
February 23, 2024
CIMG honours 119 candidates who graduated from examination sessions conducted between December 2021 and June 2023
FMCG giant makes key appointment to drive African growth strategy
February 23, 2024
Customer experience expert gives her take on how it all went wrong for the once-powerful global company that lost its brand values.
Radio in Africa: Tuned into the people and in tune with the future
February 22, 2024
With internet access still limited, millions of Africans are staying tuned to traditional radio. But digital audio options are increasing.
Struggling Nigerian economy hits biggest brewer’s bottom line
February 22, 2024
But Nigerian Breweries says the challenges of 2023 have laid the groundwork for new opportunities in the wines and spirits segments.
The Body Shop’s UK collapse: Brand values have been sadly diluted
February 21, 2024
Customer experience expert gives her take on how it all went wrong for the once-powerful global company that lost its brand values.
Development Bank forecasts stronger growth for Africa in 2024
February 21, 2024
Continent set to outpace projected global average and be the second-fastest-growing region after Asia, says macro-economic report.
Global OOH body gearing up for its first in-person Africa forum
February 20, 2024
Gathering is for the growing number of OOH entrepreneurs in Africa who are pioneering new ways to reach increasingly affluent audiences.
World watches as Nigeria’s foreign currency woes scare multinationals
February 20, 2024
At least four global conglomerates have announced they are exiting the country. There are concerns that more may follow.
How Africa’s marketers can connect with the ‘cool squad’ in 2024
February 19, 2024
Youth agency discusses key marketing trends that will resonate with Generation Z consumers in an authentic and impactful way.
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