International researchers examine phenomenon of brand cancellation
November 8, 2023
Social media allows consumers to quietly distance themselves from a brand and potentially reduce its reach and, ultimately, its profits.
LATEST news
Africa’s entertainment and media industry is forecast to grow
November 8, 2023
While cost-of-living increases are causing consumers to re-evaluate discretionary spending, strong growth is expected across multiple segments.
Companies and employees like remote-hybrid work. Customers don’t!
November 7, 2023
Customer satisfaction is on the decline in the brave new world of work, new research into remote-hybrid work finds.
Asia-Pacific region is leading the way as OOH recovery gathers speed
November 7, 2023
OOH’s share in the APAC region is now 7% compared to a global average of 5%, forum being staged in Bali hears.
In-depth insights and thought leadership
November 6, 2023
Can they get a foot in the door and take market share from the big global sneaker names? African brands think they can.
Sign up for our online Marketing Short Courses now!
November 6, 2023
AMC’s range of Short Courses is designed to complement the study and career-growth initiatives offered by our member countries.
African sneaker brands are showing some fancy footwork
November 3, 2023
Can they get a foot in the door and take market share from the big global sneaker names? African brands think they can.
Online shopping habits may hinder the introduction of new products
November 3, 2023
If a product isn’t in a person’s cart by their first five or six online orders, it’s very unlikely that the product will ever make it in.
Cultural implications of developing brand relationships on social media
November 2, 2023
Study highlights new opportunities for businesses to tailor their social media marketing strategies to align with cultural characteristics.
2023 IMM Marketing Excellence Awards’ finalists have been announced
November 2, 2023
Awards recognise contributions to the industry by brands and
marketers who display thought leadership and commitment to
excellence.
Can AI and chatbots really deliver customer service excellence?
November 1, 2023
Organisations must harness the power of AI to free up their people to do what no robot can do – truly connect with customers.
Global out-of-home industry body announces it’s heading to Africa
November 1, 2023
WOO’s first in-person forum on the continent has been scheduled for Cape Town in mid-March 2024, following successful 2022 online event.
Black Friday to provide a useful boost for SA’s struggling retailers
October 31, 2023
Consumers not replacing large appliances, but sales of small domestic appliances may enjoy an uptick. Clothing to show biggest gain.
The skills you need to succeed as a marketer in the tech environment
October 31, 2023
While marketing expertise can be transferable across industries, the intricacies of the tech sector demand a distinct set of competencies.
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