Can AI and chatbots really deliver customer service excellence?
November 30, 2023
Organisations must harness the power of AI to free up their people to do what no robot can do – truly connect with customers.
LATEST news
Advantages of digital-native brands setting up physical brand stores
November 30, 2023
Multi-channel retailing has become crucial to the sales strategy of any brand, including digital-natives that started as online-only.
Exciting new European adventure awaits high-achieving African marketer
November 29, 2023
Hloni Mohope is to move from her KFC South Africa role to become Chief Marketing Officer for the brand in Central and Eastern Europe.
African sneaker brands are showing some fancy footwork
November 29, 2023
Can they get a foot in the door and take market share from the big global sneaker names? African brands think they can.
UK marketing body highlights thought leadership at AMC Conference
November 28, 2023
Chartered Institute of Marketing (CIM) reports on conference presentation urging marketing leaders to change their world view.
Colours and images on packaging help identify a product line extension
November 28, 2023
New Australian study find that images, rather than colours, are much better at signalling product variety.
Sign up for our online Marketing Short Courses now!
November 27, 2023
AMC’s range of Short Courses is designed to complement the study and career-growth initiatives offered by our member countries.
Insurance giant appoints new CMO to help drive pan-African ambitions
November 27, 2023
Experienced marketer Hazel Chimhandamba joins the Hollard Group as it seeks new growth markets on the continent.
How to introduce more personality into your B2B marketing efforts
November 24, 2023
Business-to-business strategies tend to be serious – and similar. Maybe it’s time to include a bit more ‘vibe’ into your endeavours?
When topical news stories become a brand-building opportunity
November 24, 2023
The immediacy of social media and the 24-hour news cycle makes newsjacking a viable marketing tactic. But beware of the pitfalls.
SA-based ad industry executive wins Global Women in Marketing award
November 23, 2023
Parusha Partab, Group Strategy Director at Wunderman Thompson, is honoured as 2023 Strategic Planner of the Year.
In-depth insights and thought leadership for Africa’s marketing professionals
November 23, 2023
Issue 3 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Ogilvy announces new senior integrated communications appointment
November 22, 2023
New role covering the EMEA region emphasises that clients now expect integrated solutions from their agencies.
World out-of-home body opens registrations for first Africa Forum
November 22, 2023
March 2024 event will be the first in-person WOO event to take place on the continent and follows successful Asia regional gathering.
Subscribe Now
Free monthly marketing news, articles, events and publication release notifications.