It is through their creativity and innovative approaches that the country can encourage travellers to explore its wonders, conference hears.
Operations in Nigeria, Kenya, Ghana and South Africa will unite under the Aleph name, as adtech company unifies its range of brands.
AMC’s range of Short Courses is designed to complement the study and career-growth initiatives offered by our member countries.
Twenty-year company veteran André Andrade has previously overseen Spain, Portugal and sub-Saharan Africa.
CM(A) is the first pan-African professional marketing designation awarded to senior marketers in recognition of their experiences and skills.
Forex challenges and the differing attitudes of younger African drinking-age consumers may be among factors driving new strategy.
Issue 3 2023 of Strategic Marketing for Africa is now available online. Illustration via African Marketing Confederation
Newsletters can be a great way to inform clients and connect with your audience. But have a strategy and don’t leave it all to Chat GPT.
Use it to make sense of vast amounts of data to better understand buyer behaviour, identify patterns and make more accurate predictions.
Airtel Rwanda has released a 4G smartphone costing the equivalent of only US$16, thanks to heavy discount and support from a US philanthropist.
Shaquille O’Neal, former NBA superstar, becomes President of Reebok Basketball and will cultivate relations with athletes and organisations.
The immediacy of social media and the 24-hour news cycle makes newsjacking a viable marketing tactic. But beware of the pitfalls.
Second issue of publication highlights key issues affecting the modern Malawian marketer, including influencer marketing and AI platforms.
Wunderman Thompson and VMLY&R will join forces from next year, forming a new creative giant claimed to be industry’s largest.
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