Publicis Groupe Africa and IFICA join forces for pan-African survey

The survey’s results will be published in a white paper by both organisations, providing internal communications specialists across Africa with open-source insights and best practice. 

In order to gather the necessary data and insights, internal communications practitioners are now being requested to answer a set of questions. 

The survey is anonymous; metrics and information shared are not linked to the name of any individual or organisation. 

“We are passionate about the role internal communications plays as the foundation for any successful organisation,” says Sarah Browning-de Villiers, Chief Content Officer at Machine, an agency within Publicis Groupe Africa which has a specialist internal communications team. 

“Without an energised, connected employee base united by a clear strategy, vision and purpose, no business will achieve effective, sustainable growth – however compelling its external service or product proposition to customers may be.” 

According to Sarah Browning-de Villiers, who also serves on IFICA’s Advisory Board, both organisations “have ambitions to produce an industry-wide benchmark report for internal comms across Africa – something to help us all unlock shared learnings and best practice across the internal comms specialisation on the continent”. 

The Institute for Internal Communication Africa was established in October 2024 to address the growing need for excellence and innovation in internal communication within organisations across Africa. It aims to be the leading network for internal communication professionals on the continent. 

The survey can be accessed here.