INTERNAL COMMUNICATIONS

Publicis Groupe Africa and IFICA join forces for pan-African survey

By our African Marketing Confederation News Team | 2025

Results will be published in a white paper, providing internal communications specialists with open-source insights and best practice.

In partnership with the Institute for Internal Communications Africa (IFICA) Publicis Groupe Africa has launched what is claimed to be the continent’s first industry-wide internal communications benchmark survey.

Image by Qualityrendersmicrostock from Pixabay

The survey’s results will be published in a white paper by both organisations, providing internal communications specialists across Africa with open-source insights and best practice. 

 

In order to gather the necessary data and insights, internal communications practitioners are now being requested to answer a set of questions. 

 

The survey is anonymous; metrics and information shared are not linked to the name of any individual or organisation. 

 

“We are passionate about the role internal communications plays as the foundation for any successful organisation,” says Sarah Browning-de Villiers, Chief Content Officer at Machine, an agency within Publicis Groupe Africa which has a specialist internal communications team. 

 

“Without an energised, connected employee base united by a clear strategy, vision and purpose, no business will achieve effective, sustainable growth – however compelling its external service or product proposition to customers may be.” 

 

According to Sarah Browning-de Villiers, who also serves on IFICA’s Advisory Board, both organisations “have ambitions to produce an industry-wide benchmark report for internal comms across Africa – something to help us all unlock shared learnings and best practice across the internal comms specialisation on the continent”. 

 

The Institute for Internal Communication Africa was established in October 2024 to address the growing need for excellence and innovation in internal communication within organisations across Africa. It aims to be the leading network for internal communication professionals on the continent. 

 

The survey can be accessed here.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.