
Researchers examine why some AI ads fail while others succeed
Norms may change, but right now it’s better to err on the side of caution when using AI in advertisements, study finds.
SUPPLY CHAIN
By our News Team | 2023
Businesses can make more accurate predictions about demand, optimise their operations and make better decisions about inventory management.
Artificial intelligence (AI) is transforming the way businesses manage their supply chains, enabling them to improve efficiency, reduce costs and increase overall profitability.
In a blog post published recently, the IMM Graduate School of Marketing says the first way in which AI is impacting supply chain management is by providing real-time data and insights into supply chain operations.
Image by Riki32 from Pixabay
With AI, businesses can gather and analyse large amounts of data from various sources – such as sales trends, customer behaviour and supply chain metrics – to make informed decisions about their supply chain operations. This approach allows businesses to make more accurate predictions about demand, optimise their operations and make better decisions about inventory management and resource allocation.
Another way AI is impacting supply chain management is by automating routine and repetitive tasks. AI algorithms can be trained to perform tasks such as demand forecasting, order processing and inventory management, freeing up valuable time and resources that can be better spent on more strategic initiatives. Additionally, AI-powered automation reduces the risk of human error, increasing efficiency and accuracy in supply chain operations.
Real-time tracking of goods in transit
“AI is also impacting supply chain management by enabling real-time monitoring and tracking of goods in transit. With AI-powered tracking and monitoring, businesses can improve the visibility of their supply chain operations, allowing them to identify and address potential bottlenecks and delays. This real-time data can be used to optimise the flow of goods, reducing the risk of stockouts and overstocking, and improving overall supply chain efficiency,” the Graduate School states.
But, despite its many benefits, the implementation of AI in supply chain management is not without challenges.
One of the biggest of these is the need for high-quality, accurate data. To effectively leverage AI in supply chain operations, businesses must have access to high-quality data from various sources. Additionally, businesses must be mindful of the need for data security and privacy, ensuring that sensitive information is protected from unauthorised access and misuse.
Another challenge organisations must solve is the need for specialised skills and expertise. AI algorithms are complex and require specialist knowledge to develop, train and maintain. Companies must, therefore, ensure that they have the necessary skills and resources in-house, or seek external support from experts in the field.
Read the full article here.

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