Brands – African Marketing Confederation

Safaricom and MTN brands among the world’s strongest in telecoms sector

Latest Brand Finance research shows that both companies have very strong brand perceptions in their core African markets.

Ndeye Diagne’s experience in West, East and Central Africa – combined with time in France – will bring a diverse perspective to the role.

Brands need to work out how they strike a balance between leveraging AI and reaching consumers in a way that still feels genuine.

Rather than following global influences, African consumers are seeking indigenous ingredients suited to expressing identity and heritage.

If you want to win on the continent as a marketer, don’t just scale. Localise, adapt your strategies and stay close to the consumer.

Newly published research explores what drives different types of people to defend brands, and how companies can appeal to each type.

If you want to win on the continent as a marketer, don’t just scale. Localise, adapt your strategies and stay close to the consumer.

Interbrand’s global brand rankings for 2025 emphasise that brands leaning solely on familiarity are losing ground to disruptive newcomers.

Annual convention is a timely reminder that adaptability, purpose and innovation are the currencies of brand endurance and relevance.

If you want to win on the continent as a marketer, don’t just scale. Localise, adapt your strategies and stay close to the consumer.