If you want to win on the continent as a marketer, don’t just scale. Localise, adapt your strategies and stay close to the consumer.
Why FMCG brands in Africa must tailor strategy, not just translate it Read More »
Beverage giant says it’s part of an ‘asset-light’ strategy. Some commentators believe it reflects short-termism that Coke may regret.
Coca-Cola sells several popular brands in Nigeria to a local player Read More »
Awards will provide a vital feedback loop for brands to measure their performance through the eyes of Malawian consumers.
Malawi’s marketing body unveils plans for inaugural Superbrand Awards Read More »
New survey finds consumption of unregulated drinks and counterfeit alcohol brands has now outpaced consumption of legal products.
Counterfeit and illicit alcoholic drinks a rising concern in Kenya Read More »
Simisola Marinho takes up role of Head of E-commerce to drive growth of brands such as Garnier and Maybelline.
L’Oréal steps up Nigerian e-commerce rollout with senior appointment Read More »
Study of the global luxury watch sector shows how a brand’s ‘coreness’ positively affects the prices of its products.
The value of being seen as part of a well-connected group of brands Read More »
Temesgen, a nine-year veteran of the company, succeeds George Owusu-Ansah, a Ghanaian, who has retired.
Nesibu Temesgen makes history as Unilever Ethiopia’s first local GM Read More »
Many popular TikTok video ads don’t boost sales. Academics say they have a tool that can predict which ads will drive product sales.
Researchers claim to have cracked code on selling power of TikTok ads Read More »
Gen Zedders value authenticity from brands – something which big-name mega-influencers cannot deliver, US research finds.
Micro-influencers the way to go when targeting Gen Z consumers – study Read More »
‘Networks of corruption’ and inadequate resources at regulatory authorities mean up to 80% of popular brands of drinks could be fake.
Concern in Mozambique as counterfeit alcoholic drinks flood the market Read More »