In a high-noise environment, brands must show they understand how people live and what matters to them right now.
African consumers reward brands that feel familiar in a meaningful way Read More »
Charmagne Mazhindu becomes Vice-President of Marketing for Wallmart-owned group that includes major brands such as Makro and Builders.
Retailer Massmart makes senior marketing leadership appointment Read More »
The Accountability Equation is the often neglected, but vital, three-way partnership between creators, brands and their marketing agencies.
Why influencer marketing success requires all hands on deck Read More »
Campaigns that stand out will give audiences a reason to interact with the brand, beyond simply noticing it.
Can marketers fully capitalise on what the World Cup has to offer? Read More »
Local FMCG giant Tiger Brands it is selling Beacon chocolates but retaining several other sweet and sugar confectionary brands.
Tiger now has less of a sweet tooth as it sells Beacon chocolate brand Read More »
The Accountability Equation is the often-neglected, but vital, three-way partnership between creators, brands and their marketing agencies.
Why influencer marketing success requires all hands on deck Read More »
FMCG giant is putting its much-talked-about social-first strategy to the test on one of the world’s biggest sporting stages.
Unilever activates 35 personal care brands for World Cup campaign Read More »
What makes brands successful in Africa? A summary of the award-winning paper presented at Esomar’s first conference in Africa.
Cracking the Africa Code: The functional path to market leadership Read More »
What makes brands successful in Africa? A summary of the award-winning paper presented at Esomar’s first conference in Africa.
Cracking the Africa Code: The functional path to market leadership Read More »
Brand power in banking is no longer defined by balance sheet size alone, but by depth of trust and customer advocacy.
Africa’s banks punch above their weight on brand strength, study finds Read More »
