Guerrilla Marketing
Danish broadcasting company finds a hard-hitting way to remind Copenhagen city residents how global warming could change their lives.
Danish broadcasting company finds a hard-hitting way to remind Copenhagen city residents how global warming could change their lives.
As air travel experiences a post-pandemic boom, brands are seeing the potential of DOOH in the airport environment.
As professionals and white-collar employees return to their desks in many global cities, brands want to reach them as they commute.
Reliable and usable audience measurement is the holy grail for any medium and one that Out-of-Home has struggled with in the past.
Canadian space-tech company involved in the idea says consumers don’t need to worry about advertising pollution in the cosmos.
The technology and connectivity that characterises smart cities will also boost rapid growth of digital OOH advertising, say top executives.