SA shoppers are cutting back on all non-essential spending, says PwC
Big decreases forecast in fashion, health and beauty. Homeware, sports, home entertainment and virtual online activities also face pressure.
Shopping Trends
Christmas Trends
Christmas is a time of over-spending and over-consumption. This year, British consumers are renting everything from presents to trees.
Consumer Trends
Marketers stuck in their pre-pandemic strategies risk missing a shift in behaviour taking place at the intersection of work and life.
Retail Strategy
More than half of consumers say they are giving more thought to the social and environmental impact of their purchases before they buy.
Black Friday
In-store purchasing remains notably more popular than online shopping, but with virtual card usage on the rise.
Shopping Trends
People are going to the shops far less frequently, but are still spending more and may be in denial about difficult economic conditions.
Customer Experience
More and more South Africans want to shop using social media networks, but many people still prefer to research online and shop offline.
Shopping Trends
Easy online shopping is leading to overconsumption. Encouraging a stronger movement to buying pre-loved goods is therefore vital.
Retail Trends
Locally made products from smaller, ‘authentic’, brands are striking a chord with cash-strapped consumers, new study finds.
Retail Trends
Renewed interest and investment from retail chains, including multinationals, will grow the sector. But informal retail isn’t going anywhere, just yet.
