Social Media Strategy

Social Media

Some brands and online communities may encourage trolling in anticipation of positive side-effects such as increased traffic to their platforms.

Latest ‘What’s Next’ report says there will be more shopping opportunities on the platform and better ways for brands to use music.

Reels is the platform’s fastest-growing content format and acknowledges the massive increase in user demand for video.

Using social media can, at times, seem hit or miss for marketers. New research suggests there’s a formula for creating photos consumers love.

As TikTok grows at an astounding rate, do social media teams use one, or both? And what’s the strategy?

Khaby Lame, who has more than 130-million social media followers, is part of the worldwide Hugo Boss rebranding campaign.

Poor use of humour is a particular failing, as too many brands follow the herd and speak with a similar voice.

Lush says it doesn’t want to expose its customers to the potential “risk” and “harm” posed by four social media platforms.

The competition to attract Instagram followers is immense. Here are a few expert tips to help your company build a strong following.

Marketers and content creators using Instagram are now able to access additional data on audience reach and engagement.