African Marketing Confederation News Team

Marketing Society of Rwanda joins the African Marketing Confederation

Its aims include developing professional standards and creating opportunities for Rwandan marketers to learn and network.

Latest campaign aims to boost international arrivals while highlighting tourism’s contribution to South Africa’s economy and job creation.

Fast-growing middle class and promotion of electric vehicle adoption presents ‘substantial growth opportunities’ for Chinese brand.

Week of activities and events creates opportunities for networking, knowledge sharing and hearing insights from industry experts.

Research suggests that attention-grabbing campaigns may need to be paired with memorable visual design to influence buying decisions.

Cape Town’s port must be a competitive advantage rather than a bottleneck that constrains trade, investment and supply chains.

Experienced retail executive Ricardo Valente Da Conceicao returns to Africa as GM, bringing expertise gained in various overseas markets.

Local consumers are proving receptive to BIM’s private-label goods and hard-discount model as they struggle with inflationary pressure.

Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, highlights key trends.

Rwanda’s tourism marketing arm signs agreement to be the English club’s main shirt sponsor after deal with Arsenal FC ends.