African Marketing Confederation News Team – African Marketing Confederation

Sense of belonging and atmosphere are key to attracting event-goers

Making people feel that an event space reflects their values leads to long-term loyalty and spending. FOMO also plays its part.

Norms may change, but right now it’s better to err on the side of caution when using AI in advertisements, study finds.

GeoPoll insights report from Kenya, Nigeria and South Africa finds that quality remains the key purchase driver in FMCG.

As the country celebrates Heritage Month, Takealot embarks on a campaign to speak to consumers in all 12 official languages.

She brings experience across creative strategy, digital transformation, media, content, influencer marketing and client leadership.

Airlink has been a centre of attention for the past week due to its spectacular flypast over a rugby stadium. What’s the marketing benefit?

Jane Gaty, who has extensive experience in the health care sector, joins as Head of Brand, Experience and Corporate Impact.

Two executives step into new leadership roles within Africa, while a third long-serving leader moves to a position with Kantar UK.

The continent’s creators are building communities, shaping culture and developing businesses of their own, organisers say.

Apart from being host to the upcoming annual AMC Conference, ZIM recently hosted its own conference and a graduation ceremony.