She brings an extensive background in Nigerian and regional spirits marketing to a wider African responsibility.
Experienced beverages marketer Bodam Taiwo takes on new Diageo role Read More »
Albert De Andrade is named as Chief Creative Officer and Lerato Moleko is appointed Strategy Director.
Brand agency Penquin strengthens leadership team with two appointments Read More »
Dispensers selling small quantities of basic grocery necessities are part of a small-scale leadership development programme.
Self-service dispensers a pilot that won’t be rolled out, says Shoprite Read More »
In a high-noise environment, brands must show they understand how people live and what matters to them right now.
African consumers reward brands that feel familiar in a meaningful way Read More »
Researchers find posts containing stronger competence cues are more likely to be shared than posts dominated by emotional language.
How to win social media shares and influence the fast-food market Read More »
Technical trial run held at former factory to determine whether the production line can viably be brought back to life.
Nigeria’s once-popular Okin Biscuits brand is planning a comeback Read More »
Initiative allows the Albany bread brand to ensure product accessibility and expand its route to market in a highly competitive environment.
Tiger Brands pushes bread-on-the-streets strategy for Albany brand Read More »
Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.
AMC magazine brings latest news and insights for Africa’s marketers Read More »
Completion of Wave 4 fieldwork at the end of September will mark an important milestone for the new measurement system.
SA’s new radio measurement survey approaches first full annual sample Read More »
Consumers will be able to block all electronic direct marketing or tailor their preferences by marketer, industry or communication channel.
Clarifications issued on South Africa’s new Opt-Out Registry Read More »
