But global insights company Kantar believes now is not the time for brands to dial back on their sustainability marketing efforts.
Consumers face climate burnout as fears over conflicts increase Read More »
People are not ignoring their current hardship, say researchers. Rather, they are recalibrating around it and foreseeing a brighter future.
Nigeria’s consumer optimism paradox and what it means for marketers Read More »
From movie-style extravaganzas to conversations with digital clones and enhancing visuals, marketers are doing more than just tinker with AI.
How African marketing strategies are embracing the potential of AI Read More »
Ryan Blumrick brings almost two decades of sales and marketing expertise gained in Africa and Asia to his new position.
Experienced marketing executive heads VW Commercial Vehicles Africa Read More »
In the age of digital and AI, Africa must produce and structure its own narratives, emphasises gathering of Francophone marketers.
African marketers discuss taking back control of the narrative Read More »
Consumer engagement with YouTube remains strong overall, but conventional in-stream advertising may not provide future growth – report.
Earnings: YouTube revenue lagged in Q4 while Amazon forged ahead Read More »
Ruigu brings over 14 years of market research experience across East Africa to her new role in Uganda.
Ruth Ruigu appointed to role of Country Manager for Ipsos in Uganda Read More »
The latest market departure is part of a broader geographic recalibration aimed at improving efficiency, company says.
African e-commerce platform Jumia announces exit from Algerian market Read More »
AI-powered tools giving PR teams concrete ways to improve operational efficiency and gain the insight needed to measure brand performance.
Most global PR professionals are integrating AI into their operations Read More »
Subtle differences in language can shape how consumers make certain time-focused buying decisions, Canadian researchers say.
How marketers express time can affect what consumers buy, study finds Read More »
