The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
Unilever investment expands its Vaseline production capacity in Africa Read More »
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
World MICE Awards in Jamaica honour best African and global achievers Read More »
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
AI won’t replace market research. But it will expose weak strategy Read More »
Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.
AMC magazine brings news and insights to Africa’s marketers Read More »
Rwanda’s marketing body is enthusiastic about the F1 announcement, emphasising that ‘investors and visitors follow governance, not slogans’.
Rwanda’s hosting of F1 races ‘destination marketing at the highest level’ Read More »
The stakes are higher as AI shifts from answering questions to taking action. A bad purchase is more serious than a bad recommendation.
Researchers examine how AI shopping could backfire on retailers Read More »
‘Coolness’ can feel intangible, but knowing which lever to pull – and where – might be the closest thing marketers have to a formula.
Researchers define what makes a product ‘cool’ in different cultures Read More »
After years of collaboration, the agencies have signed an affiliate partnership agreement which gives Dentsu an official presence in Malawi.
Dentsu Africa and Blitz formalise long-standing Malawian partnership Read More »
Sport should be part of the solution to poor health – not a powerful advertising platforms for the products driving it, researchers warn.
World Cup has become a global platform for promoting harmful products Read More »
The research will support better decision making and planning, as well as identify opportunities and challenges that require the industry’s attention.
MAZ to research state of the marketing and communications industry Read More »
