Completion of Wave 4 fieldwork at the end of September will mark an important milestone for the new measurement system.
SA’s new radio measurement survey approaches first full annual sample Read More »
Consumers will be able to block all electronic direct marketing or tailor their preferences by marketer, industry or communication channel.
Clarifications issued on South Africa’s new Opt-Out Registry Read More »
TMSA is looking for the campaigns that shifted a market, the brands that earned trust, and the people who set the standard.
Call for nominations to decide Tanzania’s most talented marketers Read More »
Lessons from pizza delivery can be transferred to any business that sells products online and relies upon delivery channels.
Analysing how impatience impacts consumer behaviour in an online world Read More »
The platform along the Lobito Corridor is expected to include warehouses, a fuel terminal, a mineral terminal and industrial areas.
Angola plans a multimodal logistics platform on border with DRC Read More »
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
AI won’t replace market research. But it will expose weak strategy Read More »
Consumers are asking AI which retailer offers the best deal, comparing products or researching brands before visiting a website or store.
AI search behaviour by SA consumers more than doubled in a year Read More »
Kenya Ports Authority is working to improve cargo flow and efficiency to support growing trade volumes at vital import-export gateway.
Port of Mombasa embraces integration and technology-driven solutions Read More »
African consumers want ethical, responsible choices. Therefore, brand growth hinges on making sustainable choices affordable and relevant.
Brands must deliver sustainability through actions, not words Read More »
Examining the tech-hype trap and why human judgement, not technology, will pave the way to competitive advantage in Africa.
Africa’s next competitive advantage isn’t AI. It’s commercial capability Read More »
