African Marketing Confederation News Team – African Marketing Confederation

New $110-million non-alcoholic beverages plant commissioned in Zambia

Facility will initially manufacture carbonated drinks, bottled water and energy beverages, boosting export capacity across the region.

Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.

German family-run business suddenly finds itself in the midst of a global media frenzy and decides to seize the moment.

African consumers are facing rapid change and many social stressors, resulting in significant changes to buying behaviours.

Veteran of Multichoice and Yoco will drive the business growth strategy for the region and foster collaboration across the team.

Danelle Stiles and Insaaf Khan move into new roles as VML embraces ‘big reinvention’ in the wake of significant industry changes.

The convergence of technology, creativity and consumer demand is unlocking new opportunities across the sector, says PwC report.

If you want to win on the continent as a marketer, don’t just scale. Localise, adapt your strategies and stay close to the consumer.

Interbrand’s global brand rankings for 2025 emphasise that brands leaning solely on familiarity are losing ground to disruptive newcomers.

Annual convention is a timely reminder that adaptability, purpose and innovation are the currencies of brand endurance and relevance.