African Marketing Confederation News Team

Future of Trade Magazines

Over the past decade only the strongest trade magazines have survived, as advertising revenues plummet. Can the hold-outs still thrive?

Home cooking, digital downloads and online shopping shoot up during NZ’s current lockdown. But bakeries and cafes take a hit.

Oxford Economics and Snapchat explore the role of Gen Z in driving the digital economy, plus its impact on the marketing industry.

How do you do thought leadership right? Handled effectively, it can build a powerful brand for individuals and businesses.

Experienced South African-based marketer Andisa Ntsubane honoured for his contribution during high-profile event in Lagos.

Cote d’ Ivoire-based agency, Opinion & Public, has become a full BCW-branded partner now known as Opinion & Public BCW.

Part of a successful omnichannel marketing and branding strategy requires the adoption of new digital technology solutions.

The defining quality of the metaverse will be presence – the feeling of really being there with people.

Purchaser says well-established King James Group is “more than an agency” and a “well-oiled and combined communication practice”.

There are signs that brands competing in the credit card space are thinking differently about what drives spending and attracts customers.