African Marketing Confederation News Team

Business Culture

Businesses must re-evaluate whether the values of their organisation truly put humanity at the core and reflect the wider values of society.

Global marketers think TikTok is an innovative advertising platform, but less trustworthy than many other social platforms.

COVID-19 crisis demands renewed collaboration between african marketing professionals.

Experts at the ADVAN Marketing Masterclass 2021 in Nigeria advocate marketers design end-to-end brand solutions.

Confidence levels were highest among retail businesses.

Lagos State is creating a better infrastructure for the TV commercials industry

Creative agencies have had to adjust to new ways of collaborative working.

Companies need to become more resilient in their supply chain strategies but without sacrificing cost-effectiveness, warn experts.

Oversaturating social media with brand content across many channels may cause your audiences to skip content or ‘unfollow’ you.

While the world’s consumers do want value in these difficult times, that doesn’t mean they buy the lowest-cost item, study finds.