UK personalities are leading calls for sponsorship deal to be cancelled due to bank’s involvement in fossil-fuel projects.
Wimbledon tournament organisers under fire over bank sponsorship Read More »
Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Insights and in-depth knowledge for African marketing professionals Read More »
DDB agency in Philippines issues an apology after video to promote local tourism found to have used footage from four other nations.
National tourism campaign used visuals taken in other countries Read More »
International coffee shop franchise brands are seeing an opportunity, as research finds Morocco has the most market potential in MENA.
Morocco’s branded coffee shop market is being heavily contested Read More »
Brands should not rely solely on the classic KPIs of followers and engagement rates when choosing an influencer to work with.
Marketers who ‘think small’ may have better results, researchers find Read More »
Wunderman Thompson executive wins Film and Media category in Mail & Guardian 200 Young South Africans 2023 Awards.
Group Strategy Director recognised as a top young South African Read More »
Equipped with the latest developments in automated storage and retrieval systems, it will handle high-mix, health and beauty products.
Unilever opens its new high-tech East Africa warehouse in Nairobi Read More »
Research team identifies five linguistic properties that have opposing effects on whether a slogan is liked or remembered.
New research determines why consumers like, or dislike, slogans Read More »
Simplicity and consistency are important factors. So too are choosing the right colours and having a unique element.
A logo must stand out, but also convey your brand’s core values Read More »
Non-fungible tokens (NFTs) are usually associated with celebrities and market volatility. But there is untapped potential for marketers.
Targeting young tech-heads? Perhaps NFTs are the way to go? Read More »
