African Marketing Confederation News Team – African Marketing Confederation

Radio in SA remains in good shape, although formats are changing

Emergence of a variety of listening formats is changing the dynamics of the media environment, but radio’s audience continues to be strong.

Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.

Consumers faced with limited time to take advantage of a promotion are more likely to make a purchase. However, there are ‘buts’…

Gaming – which some experts say commands greater consumer attention than social media and TV combined – holds promise for African marketers.

New research project aims to cast more light on the country’s poorly understood durable and consumer electronics retail market.

Top-notch speakers and big turnout for the National Institute of Marketing Nigeria’s annual conference in Abuja.

‘Significant digital adoption’ aligns seamlessly with the growth of e-commerce in the region, says Future Shopper Report 2023.

Economic instability, cash flow and industry ‘quacks’ and ‘charlatans’ are among the major concerns of continent’s PR practitioners.

Facebook remains number one in South Africa, but TikTok has seen ‘explosive growth’ and surpassed Instagram to claim second position.

B2C e-commerce on the continent is facing headwinds. But the fast-emerging B2B digital retail platforms may have a bright future.