SA’s becomes the latest addition to a growing global TK.Lab network which has a presence in 20-plus markets around the world.
Ogilvy SA launches a specialised TikTok hub to assist local brands Read More »
Study says around 7.5% of the total agency workforce could have their jobs replaced, but creative problem-solving roles will thrive.
US agencies are likely to lose 32,000 jobs to automation by 2030 Read More »
Innovative auto brand Tesla has more than US$4.1-billion at risk, exceeding than any other brand in a new study.
Sustainability perceptions must be aligned with actual performance Read More »
Tedious and time-consuming tasks are being automated, but researchers warn that AI shouldn’t be expected to replace human creativity.
Study reveals how AI is being used to assist content marketers Read More »
While China and the Far East lead the chat commerce revolution, Africa is – remarkably – ahead of the Western world in its development.
African chat commerce finds its ever-louder and clearer voice Read More »
Company CEO believes Puma still has ‘significant opportunities’ to leverage the full potential of its 75-year-old brand.
Sports gear brand Puma is revamping its global marketing operation Read More »
Amazon alone blocked 200-million reviews last year that it believed to be placed by fraudsters pretending to be satisfied customers.
Online shoppers are being deceived by massive fake review problem Read More »
Researchers say it’s important for hotels to be accountable and transparent about data privacy and security to ensure AI is used responsibly.
Most important factors in hotel guests’ acceptance of AI technology Read More »
In a world increasingly driven by narratives, the art of storytelling continues to command immense power and influence, organisers believe.
Record number of entries for this year’s PRISM PR industry awards Read More »
National President of CIMG details a range of initiatives, research projects and education programmes for Ghana’s marketing practitioners.
AGM is told of a busy and successful year for Ghana’s marketers Read More »
