Artificial intelligence is powering various pilot programmes to test order-taking effectiveness and customer reaction.
Order-taking chatbots being trialled at fast-food drive-thrus in US Read More »
Given the high failure rate of brand extensions, it is vital for marketers to understand what factors can drive their success.
Multinational study analyses why brand extensions succeed – or fail Read More »
There is high awareness of bank accounts and payment methods. But high costs, low trust and limited understanding are mitigating factors.
SA’s informal economy is showing signs of moving away from cash Read More »
Launch of Chartered Marketer brand hailed as ‘a significant milestone in the history of marketing in Ghana’.
Ghana’s Chartered Marketers are recognised for their achievement Read More »
Providing cost-effective retail solutions and helping consumers to ‘live a little’ can pay big dividends, research company advises.
Top three consumer trends to be aware of in sub-Saharan Africa Read More »
Riaan Heyl takes over the top job following the retirement of long-serving PepsiCo executive, Tertius Carstens.
FMCG giant PepsiCo South Africa announces appointment of new CEO Read More »
Blood-letting among social media companies continues, although LinkedIn’s cuts are tiny compared to Twitter and Meta.
LinkedIn becomes latest social platform to announce job losses Read More »
But businesses are still not doing enough to publicly address societal issues such as climate change, healthcare and economic inequality.
Kenyans have most trust in teachers, NGOs and business leaders Read More »
Country’s business sector becoming increasingly involved in activities to mitigate the impact of the electricity emergency on communities.
SA’s load shedding crisis creates CSR and PR opportunities for brands Read More »
Brand will create fanwear that targets Formula 1’s different audiences with lifestyle and motorsport collections.
Sports brand Puma revs up its marketing with a new F1 deal from 2024 Read More »
