African Marketing Confederation News Team – African Marketing Confederation

African Marketing News

Issue 4 2022 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides key 2023 insights.

Study identifies ‘global macro movements’ across human behaviour that will shape business, culture and society in the coming year.

The Department of Justice is seeking a breakup of Google’s business that brokers digital advertising across much of the internet.

Fast-growing voice technology may be a more effective way to deliver call-to-action product messages than putting them in writing.

But too many soft KPIs and the wrong KPIs are a rising concern for agencies, a study by the World Federation of Advertisers finds.

Demet Ikiler, described as ‘one of the most progressive leaders of the industry’, moves after two decades with rival group WPP.

Brand Finance Global 500 2023 study rates Amazon as the world’s most valuable brand, with Apple dropping to second spot.

Among its aims is to create awareness among the African business community of business and investment opportunities in the free trade area.

But concern that cuts to the national tourism budget will, instead, hinder the sector’s growth and benefit East African travel rivals.

Wunderman says the rise of the ‘Joyconomy’ creates opportunities for brands who tap into people’s desire for inspiration and optimism.