Online Shopping
Researchers say e-commerce companies are simply throwing away items returned by consumers, rather than trying to resell them.
Brand Legends
ollof rice, yam and pepper soup are traditionally on the menu in Nigeria. How, then, did an Asian noodle become a much-loved brand?
Consumer Trends
The Economist examines the formidable mass of younger buyers with a very different mindset to their predecessors.
Greenwashing
Environmental groups place spoof ads on around 400 OOH sites in European cities to accuse big auto brands of greenwashing.
Advertising
Major brands that paused their spending on the social media platform when Musk took over are continuing to place their adspend elsewhere.
Customer Loyalty
FNB celebrates being recognised as a technology leader and the Middle East and Africa Regional Loyalty Champion of the Year.
Social Media Strategy
Researchers find that African marketers rely significantly more on social media as a marketing tool than their global counterparts.
Social Media Strategy Read More »
Traditional Advertising
Advertising spending on traditional media showed a surprise uptick in developed markets in 2022. What will 2023 bring?
Traditional Advertising Read More »
Consumer Trends
Annual Euromonitor study finds that authenticity, digitisation in purchasing, and disruptive Gen Zeders are among the top trends.
Ethical Retailing
Global chain The Body Shop opens first local store in the wake of changing consumer preferences for sustainably produced beauty products.