Brand Ambassadors
Sponsorship agreement worth an estimated US$11-million a year terminated over NBA star’s ant-semitic social media stance.
Thought Leadership
LinkedIn-Edelman report says high-quality thought leadership will be a highly effective tool in demonstrating value to customers.
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AMC Member News
Event to recognise Kenya’s outstanding marketing and communication campaigns for the year also celebrates MSK’s 60th anniversary.
Marketing Predictions
To drive growth amid continued disruption, CMOs must act decisively to prioritise their investments and their strategy, advises Gartner.
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Advertising Spending
Digital advertising is expected to rise by 8% next year, says Magna. OOH and digital video will be among the best performers.
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Marketing Predictions
Brands that pay the closest attention to meeting the individualised needs of their clients will stand a better chance of coming out on top.
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Advertising
Unusually, this year’s top performers’ list has no retailers, financial services companies or consumer packaged goods (CPG) brands.
Consumer Trends
Marketers stuck in their pre-pandemic strategies risk missing a shift in behaviour taking place at the intersection of work and life.
Influencer Marketing
Recent analysis of some of Ronaldo’s sponsored Instagram posts show his involvement can boost brand ‘likes’ by many thousands of percent.
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Market Knowledge
Firms can benefit from social media platforms like LinkedIn and Facebook to boost networking, as well as from social tools such as Buzzsumo.