African Marketing Confederation News Team – African Marketing Confederation

Public Relations

But two African PR companies – from South Africa and Nigeria – shine in the weighted ranking for creative excellence by smaller agencies.

Social media giant says it remains invested in Africa and the various communities it supports in the SSA region.

Market researcher expects 32-million people will leave the platform in 2023 and 2024, while ad revenue will be ‘essentially flat’.

Advertising spending on traditional media showed a surprise uptick in developed markets in 2022. What will 2023 bring?

Jollof rice, yam and pepper soup are traditionally on the menu in Nigeria. How, then, did an Asian noodle become a much-loved brand?

Websites have long been a business necessity. Ensure yours is visible and maximises opportunities to convert prospects into customers.

Uganda Marketers Society brings top-notch speaker lineup to Kampala for annual gathering of industry thought leaders.

On a continent where huge numbers of young people are embracing non-traditional mediums, the rise of podcasting seems assured.

Issue 4 2022 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, is now available.

Christmas is a time of over-spending and over-consumption. This year, British consumers are renting everything from presents to trees.