African Marketing Confederation News Team – African Marketing Confederation

Bland Advertising

Brands like Google, Uber, Microsoft and Airbnb don’t try to disrupt or stand out from the crowd, because they are already outside of it.

People are going to the shops far less frequently, but are still spending more and may be in denial about difficult economic conditions.

Adidas, which manufactures and markets West’s Yeezy sportswear brand, has immediately cut all ties over controversial and ‘hateful’ comments.

Lineup of local and international speakers will address delegates on the theme ‘From Surviving to Thriving: Scaling Towards Excellence’.

Implementing a successful RTM strategy at scale is always a challenge, but companies cannot afford to fail, conference hears.

Nicole Roos becomes the first female managing director to head up the company’s East and Southern Africa operations.

Customer experience is the new battleground and brands must deliver, rather than merely making unfulfilled promises, delegates hear.

Ogilvy Africa honoured with bronze trophy for its campaign to educate young rural mothers on proper post-natal nutritional care.

Astute marketing will benefit the development of the AfCFTA, which has the potential to create a trading bloc with a GDP of US$3-trillion.

New research by the CMO Council reveals a national marketing ‘blind spot’ in local partner marketing performance.