African Marketing Confederation News Team – African Marketing Confederation

AMC Member News

Second conference under the IMM banner included dynamic speakers, a marketing awards event and the election of new office bearers.

TV product placement for cigarettes increases sales by 2% for the tobacco brand shown – as well as for rival brands, researchers find.

Auto brand is moving from FCB after six decades to align its account globally through Publicis, which represents Toyota in other markets.

New DOOH technology enables audiences to engage, participate and shape what is being displayed on the screens.

December event will discuss topical issues that defined the year, as well as those envisaged to become trends and game-changers in 2023.

Researchers at Australian university identify 51 partnerships between sports organisations and coal, gas and oil brands in the country.

High-level Chartered Marketer (Africa) programme will equip senior marketers to operate successfully in highly complex and diverse markets.

Influencer originality, follower size and sponsor salience enhance the efficacy of a message. But over-posting and new products diminish it.

The well-known video-sharing site has consistently underperformed in 2022 and failed to meet the market’s revenue expectations.

Criminals may be using DHL’s brand name to target online shoppers as we head towards Black Friday and Christmas.