African Marketing Confederation News Team – African Marketing Confederation

AMC Marketing Conference

Developing the right corporate culture is a key driver of marketing and overall business success, conference delegates are told.

Segments such as video games and streaming TV have risen to new heights after thriving under lockdown conditions, study finds.

Spectacular Victoria Falls is the backdrop for this historic conference, which is being hosted by the Marketers Association of Zimbabwe.

Static OOH ads still account for around 60% of global revenues and are not in terminal decline, despite improvements in digital technology.

Specialist advertising sales company to provide support, training, lines of credit and local billing to advertisers in the Ghanaian market.

Modern technology is bringing important and far-reaching changes to the ‘mom-and-pop’ retail sector across the continent.

Shoprite Group wins the best retail programme for its Xtra Savings initiative and also industry personality of the year.

The brand is to sponsor the COP27 climate-change conference in Egypt in November. But environmentalists say it’s a sham.

Tech giant is paying US$85-million to Arizona to settle consumer privacy claims. In August it paid US$41-million to Australian authorities.

Rogue influencers may initially boost sales, but cause long-term brand damage. Photo by Ivan Samkov from Pexels