Big data
Competition analysis, targeted marketing, better products and improved guest experiences are just some of the benefits of using big data.
Sports Sponsorship
Beer brand Budweiser teams up with trio of global soccer stars to offer fan prizes and begin the pre-tournament hype.
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Decision-Making
Researchers say many marketers are aware of the ‘false consensus effect’ but admit that they still frequently fall prey to it.
The Internet
Search engine’s latest updates will hit ‘clickbait’ sites, but favour websites of higher quality, especially when it comes to product reviews.
Media Buying
The platform’s new business strategy to accept paid advertising for the first time is said to exclude children’s content and original movies.
Website Design
Given that most potential customers will visit your website before making buying decisions, its vital to make a positive impression.
Mobile Apps
Market for mobile apps is on the increase as smartphone penetration continues to grow rapidly, summit hears.
Viewing Habits
Britons aged 16-24 now watch almost seven times less scheduled TV than those aged 65 and over, country’s communications regulator finds.
Consumer Privacy
Watchdog says the court’s decision sends a strong message to digital platforms and other businesses that they cannot mislead consumers.
Reputation Management
Recent baby formula shortage in the US emphasises that businesses need to respond quickly and decisively, academic research finds.
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