African Marketing Confederation News Team – African Marketing Confederation

Advertising

Change to come into effect from 1 October will change the creative flavour of many of the country’s advertisements.

Global sportswear brand says a Lagos outlet has been years in the planning, but was disrupted by the pandemic.

Nearly 40% of consumers in 28 countries surveyed by Ipsos think that inflation is the biggest challenge facing them right now.

Researchers examine how our smartphones are pushing us to unconsciously prefer buying customised products and services.

It is extremely important for businesses and sales professionals to understand how customer relationships develop between people.

An academic study into influencers in the pet industry finds that disclosure of their connection to a brand diminishes audience engagement.

Slogans are an important aid to branding and advertising engagement, so why has their use been declining in recent years?

You can’t monitor and analyse every digital marketing metric out there. So, it’s important to identify what’s relevant to you.

Apple’s decision to block ad-tracking by default on its iPhones will have a big impact, as will Google’s third-party data moves.

Researchers say managers should be trained to be mindful of the performance patterns that may signal a salesperson’s ‘dark’ personality.