AMC Member News
Brands have a great opportunity to achieve excellent ROI on the platform. However, there are several important points to be aware of.
Marketing Gimmicks
Playful and gimmicky, it wants consumers to feel as if they’re in a slightly dodgy bar with inexpensive drinks and a down-to-earth vibe.
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Guerrilla Marketing
Danish broadcasting company finds a hard-hitting way to remind Copenhagen city residents how global warming could change their lives.
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Retail Strategy
The focus of the new stores will be on delivering greater ‘everyday value’ to the growing middle-market shopper segment.
Online Advertising
Even if you’re familiar with Google Ads campaigns, you may be missing a few tricks of the trade, says industry expert.
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Social Media
But the latest study by Pew finds that YouTube rules the roost, with a massive 95% of American teens using the platform.
Brand Value
No surprises as Coke and Pepsi fill top spots in latest survey of non-alcoholic drinks brands. Their values rise by 7% and 12% respectively.
Personal Branding
Want to be CMO? Prudent building of your personal brand on social media – especially Twitter – could get you there, researchers find.
Brand Experience
When marketing sports products, brand experience may not increase satisfaction, but it can alleviate or eliminate uncertainty.
Public Relations
Aim is to further develop the consultancy’s digital expertise in the areas of social, experiences and content.