African Marketing Confederation News Team – African Marketing Confederation

Guerrilla Marketing

Beer brand finds a new way to push its marketing theme that workers should ‘log off’ and take a beer break with friends.

Locally made products from smaller, ‘authentic’, brands are striking a chord with cash-strapped consumers, new study finds.

The Senegalese phase of the company’s plan to roll out affordable satellite TV services to selected villages is now well underway.

The Metaverse, Web3, AI and increased multi-screening by consumers will be among the key factors in future digital marketing strategies.

Media price inflation, soccer World Cup advertising and important international elections will boost spending on ads.

Association of National Advertisers says measuring the success organic influencer marketing has been an ongoing challenge.

Greenwashing, human rights and other practices are being assessed each year by an international lobby group.

With the world’s biggest online marketplace due to establish a shopping presence in Africa in 2023, CMOs must ensure brands are protected.

Nigerian institute’s 2022 marketing conference examines how to embrace data and technology to design an outstanding customer journey.

Study finds that 72% of shoppers who received personalised recommendations ended up purchasing more goods than they planned.