Social Media
Reels is the platform’s fastest-growing content format and acknowledges the massive increase in user demand for video.
Media Planning
Monthly online listening grew to 61% of the surveyed SA audience, compared with 39% in 2019 – an increase of 56%.
Business Strategy
Changes that consumer-facing businesses make in the new Covid world must be rooted in trusted data and up-to-the-moment forecasts: GfK boss.
Marketing Ethics
UN report slams marketers around the world for using “systematic and unethical marketing strategies” to influence parents’ decisions.
Marketing Campaigns
Temporary statues grab attention as they share space with some of London’s most famous tourist landmarks.
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Public Relations Controversies
New York PR agency secretly owned an ‘independent’ industry news website and used it to promote itself and bash its competitors.
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In-Game Marketing
As more people across the continent embrace mobile gaming, there is exciting new potential for reaching Millennial and Gen Z audiences.
Marketing Analytics
Investing in the right marketing analytics tools can set businesses – and their marketing teams – up for immediate success.
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Customer Relationship Management
Global CRM specialist recognises local potential and aims to meet the continent’s high demand for these skills.
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Social Media Strategy
Using social media can, at times, seem hit or miss for marketers. New research suggests there’s a formula for creating photos consumers love.
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