African Marketing Confederation News Team

Consumer Trends

A Covid-induced growth of the informal market may be one of the most important points to emerge from research for a new book.

Agencies around the world will be scrambling for a slice of the action as the Nike and Jordan sports brands conduct a strategic media review.

Leena Nair to leave senior role at Unilever to take over the day-to-day running of luxury fashion house Chanel.

Chief Marketing Officers say losing good staff to their competitors is proving to be a major concern in recent months.

Most people want to see that brands are making the right choices about the environment, and 59% are willing to boycott those that err.

Your marketing doesn’t have to be down to earth. Given sufficient resources, your brand could soon have a starring role in space.

A geofencing marketing strategy uses near-ubiquitous mobile phones to reach potential customers within a designated geographical area.

Interactive Advertising Bureau of South Africa announces new appointment to role of Chief Executive Officer.

Giant sporting equipment brands are at loggerheads, with Nike claiming its technological advances are being copied by Adidas.

E-commerce entrepreneurs are typically busy with the big picture and developing innovative products. Marketing is seldom top of mind.