African Marketing Confederation News Team

Consumer insights

As shopping and other consumer activities become more ‘normalised’ around the world, three in five people express future optimism.

UK marketer attempts to answer questions being frequently asked by marketing teams ahead of the digital cookie phase-out.

Global CMO for GlaxoSmithKline gives details of the way the company nurtures its brands in order to be more ‘human.

It’s 100 years since the company began as a small family owned business in downtown Johannesburg. But African expansion hasn’t been easy.

The auto brand’s US marketing team is sending augmented reality driving into homes across America as it promoted the new Taos SUV.

Media-buying scale is no longer the most important factor for big brands when choosing a media agency, international study finds.

Advertising agencies in many countries are struggling to attract the right creative staff. The solution may be to emulate the film business.

Email overload, ad overload, and doing the same thing over and over again are some of the reasons that your target audience will tire of you.

Study by the FMCG company in 54 markets found that a commitment to sustainability was often the deciding factor in joining.

Industry is concerned about losing key talent and wants to find out how people can be persuaded to stay with the company.