Consumer trends
Latest Deloitte study finds a mixed bag of optimism and pessimism among South Africans. Grocery prices are particularly worrying.
Supply Chain
People are concerned there will be fewer holiday gift options on store shelves due to supply chain challenges this year.
Black Friday + Cyber Monday
Spending on Black Friday and Cyber Monday is reducing because retailers are now extending the discount deals over a longer period.
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Public Relations
Experienced communications practitioner Corazon Sefu Wandimi takes over the reins from Portia Gibbs.
Marketing Presentations
Good scriptwriting and a great presenter will all help. But the crux of an outstanding presentation is storytelling.
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Influencer Marketing
For every channel that influence is added to, the potential to increase return on investment by up to 30% is introduced, PR experts claim.
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Chat Commerce
New service enables Smart Shopper loyalty members to use WhatsApp for loyalty points queries, competition entries and other services 24/7.
Buying behaviour
Study shows how US shoppers’ buying behaviours have evolved quickly and dramatically due to the pandemic.
Audience measurement
Aim is to give advertisers, marketing agencies and TV networks detailed viewership figures for specific ads, rather than averages.
Audience measurement Read More »
Pay TV
Improved service delivery to subscribers is the aim of expansion into five more counties. Also a bigger Nairobi service footprint.