African Marketing Confederation News Team

Festive Season shopping

Seven-nation study finds more consumers than ever will make use of retailer-specific mobile phone apps this holiday season.

Lush says it doesn’t want to expose its customers to the potential “risk” and “harm” posed by four social media platforms.

Media trends report from consulting firm Kantar aims to assist media owners and brands to build their plans for 2022 and beyond.

Africa Communications Media Group sells majority stake to Marco, which has a strong presence in North Africa.

Amidst a marketing shake-up, there is speculation that a drive for younger consumers may see Harland Sanders being consigned to history.

Researchers from ad agency Wunderman Thompson say their findings prove a strong correlation between inspiration and a brand’s growth.

Isuzu reaches agreement with Kgothatso ‘KG’ Montjane to be a brand ambassador for its newly launched MU-X seven-seater SUV.

The competition to attract Instagram followers is immense. Here are a few expert tips to help your company build a strong following.

Start of mammoth rebranding operation that will take in hundreds of retail and commercial sites across Botswana and South Africa.

Stockpiling during last year’s initial lockdown boosted shopper uptake of private labels, a trend that sems to be continuing.