African Marketing Confederation News Team

Consumer well-being

But, on the positive side, Africa ranks higher in physical and social well-being than the global average.

Coca-Cola has put a modern-day digital twist on how it works with Santa to promote the brand this Festive Season.

After a Covid-enforced break from its traditional home on the French Riviera, the global industry awards will make a 2022 comeback.

Digital marketing is the number one responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

Latest research finds that South African shoppers are spending more on snacks and that snacking habits are changing.

TMI Media adds giant Sanlam and Santam brands to its client portfolio after a five-month pitch process involving multiple agencies.

Understanding the consumer journey and uniformly leveraging competitive insights is the only way to stay ahead.

Accommodation giant says more focus on brand building and PR, as well as a new ad campaign, has helped drive a post-lockdown comeback.

Local experts say TikTok’s new Commerce feature is becoming a proven way to accelerate the entire buying cycle on social media.

Annual event goes online-only due to Covid, but still attracts more than 4 000 African and overseas delegates.