Creativity
LinkedIn study finds many chief marketing officers believe the trend to hybrid working models could stifle the generation of ideas.
Public relations
PR becomes critical as companies are forced to confront more change and complexity than at any time in recent history.
E-commerce scams
Rise in online shopping equates to more dubious e-commerce sites that damage consumer confidence and result in lost revenue for businesses.
Values-based consumers
Attitudes may vary from region to region, but an increasing number of people want to support brands that align with their values.
Values-based consumers Read More »
Marketing campaigns
Popular children’s toy brand uses humour to appeal to its growing worldwide market of adult shoppers.
Marketing campaigns Read More »
Online strategy
Being online is critical for any businesses. But a new study is emphasising the high expectations of Millennials and Gen Zers.
Creative awards
Nairobi-based Teresa Nyamorambo Makori is Africa’s representative on Regional Honours list announced in the US recently.
Top brands
MTN Nigeria is the most popular brand, as rated by a Top of Mind survey among corporate executives in the country.
Supply chain
Warning that businesses and retailers could struggle to meet Black Friday consumer demand and should plan accordingly.
Sports Marketing
Basketball prodigy has signed up with the global sports brand even though he has yet to graduate from high school.