African Marketing Confederation News Team – African Marketing Confederation

AI in PR: Balancing promise with responsibility

If the African PR industry can get AI governance right, there’s a huge opportunity to maximise its potential in the sector.

Brand opens first store in Dakar as it seeks to complement its presence in other French-speaking African countries.

Franchise agreement with the South African retail group ends after 27 years, as Model gains ‘complete operational independence’.

Parent company Marriott International and Angola Sovereign Wealth Fund unveil plan to open a 326-room property on the Bay of Luanda.

Dr Bolajoko Bayo-Ajayi plans to leverage her extensive experience within the institute to reposition and strengthen it.

Kerushan Govender becomes President of the American Marketing Association’s biggest chapter and plans to bring an African lens to the role.

Latest Communications Authority report shows mobile phone penetration at 145%, with most now being smartphones.

Africa’s marketing landscape presents unique challenges and immense opportunities for innovative marketers.

Increasingly, African consumers are seeking health and wellbeing in their daily lives. How should marketers meet this need?

Organisers announce enhanced measures ‘to ensure that the awards remain robust in the era of synthetic content, media, and generative AI’.