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African Marketing News
African sneaker brands are showing some fancy footwork
Can they get a foot in the door and take market share from the big global sneaker names? African brands think they can.
African sneaker brands are showing some fancy footwork Read More »
Online shopping habits may hinder the introduction of new products
If a product isn’t in a person’s cart by their first five or six online orders, it’s very unlikely that the product will ever make it in.
Online shopping habits may hinder the introduction of new products Read More »
Cultural implications of developing brand relationships on social media
Study highlights new opportunities for businesses to tailor their social media marketing strategies to align with cultural characteristics.
Cultural implications of developing brand relationships on social media Read More »
2023 IMM Marketing Excellence Awards’ finalists have been announced
Awards recognise contributions to the industry by brands and
marketers who display thought leadership and commitment to
excellence.
2023 IMM Marketing Excellence Awards’ finalists have been announced Read More »
In-Depth Insights And Thought Leadership for Africa’s Marketing Professionals
Issue 3 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
In-Depth Insights And Thought Leadership for Africa’s Marketing Professionals Read More »
In-depth insight and thought leadership for Africa’s marketing professionals
Issue 3 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
In-depth insight and thought leadership for Africa’s marketing professionals Read More »
Insights and in-depth knowledge for African marketing professionals
Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Insights and in-depth knowledge for African marketing professionals Read More »
Insights and in-depth knowledge for African marketing professionals
Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Insights and in-depth knowledge for African marketing professionals Read More »
Insights and in-depth knowledge for African marketing professionals
Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Insights and in-depth knowledge for African marketing professionals Read More »