Video-Based Marketing
July 28, 2022
Videos are engaging, entertaining and, when produced effectively with a sound strategy in mind, can leave a lasting impression.
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Augmented Reality
July 28, 2022
Five-nation study concludes the augmented reality’s ability to drive personalised consumer experiences will boost sales.
Social Media
July 27, 2022
BeReal wants its users to ‘be real’ and discourages the kind of gloss that makes Instagram popular with influencers and brands.
Public Relations
July 27, 2022
Public Relations and Communications Association says ‘every communications professional has a duty to understand their obligations’.
Social Media
July 26, 2022
Tougher times in the advertising sector and the chaos of the failed Musk takeover have been blamed for below-par Second Quarter results.
Guerrilla Marketing
July 26, 2022
Beer brand finds a new way to push its marketing theme that workers should ‘log off’ and take a beer break with friends.
Retail Trends
July 25, 2022
Locally made products from smaller, ‘authentic’, brands are striking a chord with cash-strapped consumers, new study finds.
Media in Africa
July 25, 2022
The Senegalese phase of the company’s plan to roll out affordable satellite TV services to selected villages is now well underway.
Digital Marketing
July 22, 2022
The Metaverse, Web3, AI and increased multi-screening by consumers will be among the key factors in future digital marketing strategies.
Ad Spend
July 22, 2022
Media price inflation, soccer World Cup advertising and important international elections will boost spending on ads.
Influencer Marketing
July 21, 2022
Association of National Advertisers says measuring the success organic influencer marketing has been an ongoing challenge.
Brand Transparency
July 21, 2022
Greenwashing, human rights and other practices are being assessed each year by an international lobby group.
Brand Protection
July 20, 2022
With the world’s biggest online marketplace due to establish a shopping presence in Africa in 2023, CMOs must ensure brands are protected.
AMC Member News
July 20, 2022
Nigerian institute’s 2022 marketing conference examines how to embrace data and technology to design an outstanding customer journey.
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