Customer Relations
September 6, 2022
While customer complaints on digital platforms are rising markedly, less than a third are currently being settled amicably.
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2022 FIFA World Cup
September 6, 2022
Brand is celebrating the passionate journey of football fans around the world through a new campaign called ‘Believing is Magic’.
Content Creation
September 6, 2022
It is not enough to simply create online content and hope it gets read. Marketers need to ensure it is linkable and shareable.
Advertising Laws
September 5, 2022
Sponsorships and certain other forms of marketing are still permissible in spite of the ban, Greenpeace and other activist groups complain.
Customer Experience
September 2, 2022
More and more South Africans want to shop using social media networks, but many people still prefer to research online and shop offline.
AMC Member News
September 2, 2022
Collaboration will help both professions to jointly tackle problems and identify solutions, as well as provide enhanced membership benefits.
Consumer Issues
September 1, 2022
Congolese consumers feel the inflation pinch and many are having to adjust their shopping and spending habits.
Advertising
September 1, 2022
Change to come into effect from 1 October will change the creative flavour of many of the country’s advertisements.
Retail Strategy
August 31, 2022
Global sportswear brand says a Lagos outlet has been years in the planning, but was disrupted by the pandemic.
Consumer Issues
August 31, 2022
Nearly 40% of consumers in 28 countries surveyed by Ipsos think that inflation is the biggest challenge facing them right now.
Customised Products
August 30, 2022
Researchers examine how our smartphones are pushing us to unconsciously prefer buying customised products and services.
Customer Relationships
August 30, 2022
It is extremely important for businesses and sales professionals to understand how customer relationships develop between people.
Influencer Marketing
August 29, 2022
An academic study into influencers in the pet industry finds that disclosure of their connection to a brand diminishes audience engagement.
Brand Slogans
August 29, 2022
Slogans are an important aid to branding and advertising engagement, so why has their use been declining in recent years?
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