Earnings: YouTube revenue lagged in Q4 while Amazon forged ahead
February 13, 2026
Consumer engagement with YouTube remains strong overall, but conventional in-stream advertising may not provide future growth – report.
LATEST news
Ruth Ruigu appointed to role of Country Manager for Ipsos in Uganda
February 13, 2026
Ruigu brings over 14 years of market research experience across East Africa to her new role in Uganda.
African e-commerce platform Jumia announces exit from Algerian market
February 12, 2026
The latest market departure is part of a broader geographic recalibration aimed at improving efficiency, company says.
Most global PR professionals are integrating AI into their operations
February 12, 2026
AI-powered tools giving PR teams concrete ways to improve operational efficiency and gain the insight needed to measure brand performance.
How marketers express time can affect what consumers buy, study finds
February 11, 2026
Subtle differences in language can shape how consumers make certain time-focused buying decisions, Canadian researchers say.
Tiger Brands announces appointment of new marketing and strategy chief
February 11, 2026
Lorraine De Graaff, who has been with the company since 2019, to lead the group marketing and research and development function.
Supermarkets could sell stock faster by putting fresh meals in front
February 10, 2026
Researchers examine the pros and cons for retailers of putting the newest prepared foods at the front of shelves, rather than at the back.
Ghana’s marketing body launches accelerator programme for execs
February 10, 2026
High-impact executive programme is designed to equip business leaders and entrepreneurs with advanced marketing expertise.
Dentsu strengthens its business transformation division in sub-Saharan Africa
February 9, 2026
Ansa Leighton-Buys and Matthew Landon join agency to add ‘significant depth’ to its transformation expertise in the region.
Ghana plans to toughen rules on marketing and advertising of alcohol
February 9, 2026
Bill to be debated in parliament will likely include restrictions on broadcast times, sponsorships and promotional activities.
SA marketer named as a Jury President for 2026 Cannes Lions gathering
February 6, 2026
Gugu Mthembu joins a lineup of 27 jury presidents, all regarded as leaders in the international advertising and marketing industry.
AMC magazine brings latest insights and trends to Africa’s marketers
February 6, 2026
Strategic Marketing for Africa is the industry leading magazine for deep-thinking African marketing professionals.
Why well-known brands invest millions in repetitive advertising
February 5, 2026
New study helps marketing researchers to understand what is top of mind when consumers are making purchasing decisions.
Coca Cola plans to invest an additional US$1-billion in Nigeria
February 5, 2026
Latest investment by the soft drink giant will boost production, strengthen supply chains and enhance workforce training.
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