Ethiopia moves to bolster its coffee exports to the Chinese market
January 13, 2026
Opening of an Ethiopian coffee-trading centre in Zhuzhou will establish direct sales channels, boost relationships and host product displays.
LATEST news
Charting the shapeshifting of Rwanda’s modern retail sector
January 13, 2026
Rwanda’s evolving modern retail sector is reshaping itself on data-driven consumer insights and local know-how.
How African marketing strategies are embracing the potential of AI
January 12, 2026
From movie-style extravaganzas to conversations with digital clones and enhancing visuals, marketers are doing more than just tinker with AI.
New level of maturity in Nigeria’s e-commerce marketplace, says Jumia
January 12, 2026
Most recent Black Friday period demonstrated how increasing consumer familiarity with online shopping is driving ongoing demand.
Out now! New issue brings latest insights for Africa’s marketers
January 9, 2026
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
An icon reimagined: Historic Schweppes brand gives itself a facelift
January 9, 2026
Brand revamp responds to evolving trends, particularly among younger consumers, while acknowledging Schweppes’ 240-year history.
Liverpool FC appoints SA leisurewear brand for its walk into Africa
January 8, 2026
Partnership ensures Liverpool won’t walk alone as it sees a strong retail opportunity among its growing fan base in Africa.
French retailer Carrefour plans to take on the Ethiopian market
January 8, 2026
Latest move in Carrefour’s Africa expansion strategy should see it operating 30 stores in the country with a local partner by 2028.
Britain introduces laws to restrict junk food advertising to children
January 7, 2026
Certain restrictions on TV and online advertising aimed at kids. Health sector sees it as a first step towards a total ban.
Africa’s marketing and creative trends to watch out for in 2026
January 7, 2026
The brands that thrive will treat creativity as a core strategy which underpins sustainable growth, social impact and global engagement
Out now! New issue brings latest insights for Africa’s marketers
December 11, 2025
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
Africa’s Famous Brands wants a (pizza) slice of the Asian QSR market
December 11, 2025
Master franchisor of brands such as Steers, Debonairs Pizza, Wimpy, Tashas and others announces a partnership in Malaysia.
PepsiCo debuts its global Miranda soft drink brand platform in Uganda
December 10, 2025
Company believes Uganda’s dynamic youth culture, love of bold flavour and creative energy make it an ideal market to debut the campaign.
To slang or not to slang? That is the question for marketers
December 10, 2025
Using slang identifies a social affiliation or particular relationship. Brands should beware of using it inappropriately.
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