Cost-per-wear reframes sustainability as smart spending, while supposedly cheap fast fashion suddenly appears more expensive, study suggests.
Partnership marks a strategic communications shift for the bank, as brands can no longer ‘just broadcast and hope to make an impact’.
As the busy Black Friday and festive season shopping periods loom, Amazon SA offers preferred time slots for deliveries.
Ralf Strauss becomes a CIM Honorary Fellow. The European body, along with the AMC, are among the founders of the World Marketing Council.
Newly published research explores what drives different types of people to defend brands, and how companies can appeal to each type.
Experienced agency executive Jonty Fisher moves from previous role as Senior Vice President of Communications at Publicis.
Experienced journalist and communications consultant Angela Akua Asante to head agency’s third office on the continent.
Real Madrid soccer star is much in demand as a brand ambassador as corporate brands look to leverage tournament happening in Morocco.
Company sees the rebrand as an opportunity to highlight the depth and diversity of its portfolio, diluting some of the focus on Pepsi.
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
Study by WARC finds mounting evidence that ad creativity is an important driver of overall campaign effectiveness.
‘Strategic leader and turnaround expert’ to head up full-service marketing group operating in numerous SSA markets.
Fana Abay named President as EMPA’s new board brings together voices from every corner of Ethiopia’s marketing landscape.
The first ‘like’ encourages users to both like and click on ads. However, additional ‘likes’ don’t significantly increase clicks.
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