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September 22, 2025
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LATEST news
Nestlé says it plans more research and development in SSA region
September 19, 2025
Company maintains an African R&D presence to understand local nutritional gaps and preferences, then innovate accordingly.
Many brands still failing to deliver a good online customer experience
September 19, 2025
Nearly half of global shoppers often abandon their online shopping cart because the digital experience is too frustrating, study finds.
Ghana’s GCB Bank appoints Cynthia Ofori-Dwumfuo to leadership role
September 18, 2025
Ofori-Dwumfuo joins from Hollard Ghana to become Chief Marketing Communications and Customer Experience Officer.
New US$29-million development will boost cold chain capacity in Egypt
September 18, 2025
Facility will accommodate 25,000 pallets to store refrigerated and frozen products – including fruits, vegetables and dairy items for export.
How ‘ultra-fresh’ fashion is reshaping the ‘fast-fashion’ industry
September 17, 2025
Rapid product launches, digital supply chains and customer engagement strategies are making fashion even faster. But at what cost?
Report emphasises the scale of Africa’s digital economy opportunity
September 17, 2025
While the potential is vast, capturing it requires a precise understanding of how Africa’s mobile-first consumers behave.
GfK to fill Nielsen’s shoes as latter plans its exit from SA market
September 16, 2025
Broadcast Research Council of SA appoints GfK to replace Nielsen in designing and deploying a new Total Video Measurement service.
AI in PR: Balancing promise with responsibility
September 16, 2025
If the African PR industry can get AI governance right, there’s a huge opportunity to maximise its potential in the sector.
Good content increasingly important in the age of AI search – Gartner
September 15, 2025
AI-based search is altering how consumers seek and interact with search platforms, and how marketers must approach online visibility.
French-based ‘U’ supermarket and hypermarket brand opening in Rwanda
September 15, 2025
Coopérative U plans at least 10 stores in the country over the next five year, in partnership with property developer Groupe Duval.
Ghana-based agency appointed to help Johnnie Walker stride across Africa
September 12, 2025
EchoHouse creates new business unit to drive brand growth for Johnnie Walker and two other Diageo drinks brands in three African regions.
New paper examines AI and the future of advertising and communications
September 12, 2025
Association for Communication and Advertising introduces white paper that discusses four priorities for the sector in the age of AI.
How brands can capitalise on Africa’s health and wellness trend
September 11, 2025
Increasingly, African consumers are seeking health and wellbeing in their daily lives. How should marketers meet this need?
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