Analysing the emerging opportunities for marketers across Africa
July 3, 2025
Africa’s marketing landscape presents unique challenges and immense opportunities for innovative marketers.
LATEST news
How brands can capitalise on Africa’s health and wellness trend
July 2, 2025
Increasingly, African consumers are seeking health and wellbeing in their daily lives. How should marketers meet this need?
Ad agency’s Cannes Lions award withdrawn over improper use of AI
July 2, 2025
Organisers announce enhanced measures ‘to ensure that the awards remain robust in the era of synthetic content, media, and generative AI’.
Pre-registration open for Africa’s top gathering of marketing minds
July 2, 2025
Excitement mounts as the fourth annual African Marketing Confederation conference heads to the West African nation of Ghana.
Out now! New issue brings latest insights for Africa’s marketers
July 2, 2025
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
Nespresso opens the second of its new Boutique outlets in Africa
June 30, 2025
Latest-generation Boutiques are being positioned as an experiential destination for coffee enthusiasts, rather than purely a retail space.
Boost your marketing career in 2025 with the AMC’s short courses
June 30, 2025
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
Skies of change: The effect of Marketing 5.0 in African aviation
June 27, 2025
As African commercial aviation expands, Marketing 5.0 has a vital role to play in enhancing operational efficiencies and customer service.
Experienced marketer and communicator Cathy Gathu joins Zamara Kenya
June 27, 2025
Gathu brings to the table more than 20 years of experience in brand strategy and integrated marketing communications.
Enhance your career by achieving Chartered Marketer (Africa) status
June 26, 2025
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
Retailers’ wisest returns policy may be to tell clients ‘just keep it’
June 26, 2025
Online shoppers who are offered ‘returnless returns’ are more likely to patronise the brand in future and share positive feedback.
Malawi’s marketers and ICT professionals hold first joint workshop
June 25, 2025
Memorandum of Understanding signed by the two organisations four months ago begins to bear fruit with shared discussion on tech and AI.
Zambia’s Social Media Monetisation law: A step forward, but not the full solution
June 25, 2025
New legislation in Zambia is helping to establish a supportive environment for creators. But there’s more to be done.
The marketing currency that’s far more valuable than money
June 24, 2025
Why attention is the ultimate currency in a world of endless distractions – and how to make it work for your brand.
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