In 2024, it surpassed Egypt to become North Africa’s most popular tourist location. It aims to continue this trend and is investing heavily.
US-based giant will soon begin opening branded stores in South Africa, promising ‘high-quality, affordable merchandise’.
Country’s rapidly evolving consumer trends are not a moment of transition. Rather, they represent a complete reset.
The current issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, brings fresh perspectives.
Nike issues a challenge to the hesitant generation and emphasises that sometimes the most important choice is to simply begin.
McCoy brings two decades of experience of working with blue-chip clients in various markets, including in Africa and the Middle East.
NZ children are being exposed to unhealthy food, alcohol and gambling marketing 76 times every day, new study finds.
After announcing last month that it plans to leave Ghana and Malawi, the retailer warns that its Mozambican presence is also under review.
Experienced industry executive Nash Koosialee joins the group from VML, where she was Client Service Director.
Supply chains must evolve as African customers demand faster, smarter and more sustainable solutions, delegates told.
UK-based Chartered Institute of Marketing honours founders and says AMC ‘is clearly doing something quite remarkable’.
New Chapter aims to be about more than just tourism promotion – it will drive a rebrand of Africa’s image on the world stage.
Zambia confirmed as the host nation for next year’s marketing and ICT gatherings as Ghana passes the baton.
Kwabena Agyekum of CIMG becomes the African Marketing Confederation’s fourth Honorary Life Member.
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